Instagram has become one of the top apps on the market in the past few years. It’s efficient, appealing and a highly interactive social media platform. Let’s take a look at how the app got to a billion users in five images.
1. October 6, 2010: Launch
The app launched in 2010 to much success. Within a week, it already acquired 100,000 users who were pleased by how they could communicate simply through images. The app distinguished itself from the competition by focusing solely on images while other social media platforms were focused on posts. Even though there wasn’t an absurd number of users, the ratio of likes to views was very strong. It was clear that this platform had the potential to connect individuals with similar interests.