Instagram has become one of the top apps on the market in the past few years. It’s efficient, appealing and a highly interactive social media platform. Let’s take a look at how the app got to a billion users in five images.
1. October 6, 2010: Launch
The app launched in 2010 to much success. Within a week, it already acquired 100,000 users who were pleased by how they could communicate simply through images. The app distinguished itself from the competition by focusing solely on images while other social media platforms were focused on posts. Even though there wasn’t an absurd number of users, the ratio of likes to views was very strong. It was clear that this platform had the potential to connect individuals with similar interests.
2. April 9, 2012: Facebook buys Instagram
Within two years after the launch, Facebook realized the potential in this app and bought it. Under this partnership, the app had much more revenue to promote itself and brand recognition from the widely respected Facebook. Users began using both platforms at once to juggle different parts of their lives. This led to a surge of people transitioning from one app to the other, and young adults in particular tried to connect with each other using these platforms. The next generation of teenagers also began to populate both servers.